There’s no denying it: our Earth has a massive waste problem. You don’t believe us? According to statistics, we’re dumping over 2 billion tons of waste annually.
Sounds awful, right? Further research reveals our oceans have over 171 trillion pieces of plastics (and this can triple!). With the single-use plastic packaging market going strong, you’re likely wondering, “How can I switch to greener practices without losing customers?”
Good news: The Buying Green Report found that 82% of buyers are willing to spend a little extra for sustainability. So, as consumers make eco-conscious decisions, it’s time brands make the move to lowering their carbon footprint:
Before we dive head first into, “Why every business needs to jump on the sustainability bandwagon” let’s explore the basics. As the name suggests, eco-friendly packaging puts the environment at the forefront, minimizing negative impacts.
You’re thinking, “Is it only about the end product?” When considering sustainability, businesses map out a green packaging lifecycle, from sourcing to disposal. So, how does this exhaustive practice benefit you and Mother Nature?
Whether biodegradable or recyclable and compostable, this packaging helps you give your brand image and trust a much-needed boost. What other pros do you enjoy? You’ll embrace a lighter footprint, conserve materials to become a true minimalist, and captivate new folks!
You’re surfing through eco-friendly packaging, wondering, “How can picking this instead of single-use plastic have environmental impacts?” It’s simple: you create less waste (reducing landfills) and promote reuse or recycling.
Here’s how going green can positively affect our Earth (and your business!):
What happens when brands pick recyclable or biodegradable alternatives? You captivate prospective visitors and reduce your footprint significantly. For instance, Nestle’s zero-waste, self-service refill vending machines are a fascinating (and effective) solution to non-recyclable plastic.
Since Nestle offers an enticing refund upon returning the Koko Krunch reusable container, more folks are picking the brand over competitors.
Have you ever seen colorful bins near your local disposal and wondered, “What’s with the rainbow palette?” The different containers indicate the type (and material) of waste you should dispose.
For example, you’d dispose of plastic, bottles, and cans in a blue color bin, whereas non-organic waste goes into a gray-colored container. With recycling made easy, eco-friendly packaging is a no-brainer.
You’ve heard of crude oil in plastics, but have you wondered about its impact? Since petrochemical resources involve toxins, its extraction, and manufacture can cause environmental deterioration.
You may wonder, “So, what does this mean for green packaging?” Brands that pick eco-friendly alternatives minimize the harmful chemicals and VOCs.
Another fascinating benefit of green products is you can reuse or recycle them. How can sustainable packaging achieve this?
Brands that brainstorm reusable packaging give it double the lifespan of traditional solutions. What does this mean? You’ll spend less money on sourcing new materials, taking your carbon footprint down another notch, while enticing folks to make the most of your product.
Before you invest in new sustainable packaging, yelling, “It’s a done deal!” you should consider the benefits of making this move:
Your company spends time and cash crafting a green product, so you’re thinking, how does this benefit you? With trends concerning sustainability making headlines, developing an eco-conscious brand image can skyrocket your trust and awareness.
For instance, industry giants like Unilever and Coca-Cola are turning their attention to recyclable solutions, captivating folks’ trust. You’ll also enjoy the added benefit of creating a killer first impression on prospective visitors.
You’ve likely heard that making the switch to eco-consciousness is heavy on the pocket. Good news: the initial cost is a worthwhile sacrifice if you want to bask in the long-term economic benefits.
Once you’ve implemented a stunning eco-friendly system, your business can streamline manufacturing and find spots to reduce waste and save costs. You’re thinking, “Is there more to cash savings than this?”
With green packaging cutting down resources, you can reduce the overall transportation costs. For instance, Lush recently removed the need for packaging in most products, thereby increasing revenue and lowering costs.
Eco-friendly packaging helps businesses reach new customers who care about the environment. These customers like products that don’t harm nature. By using eco-friendly packaging, businesses can show they care about the planet. This makes these customers more likely to buy from them. It’s like making new friends. The more eco-friendly packaging a business uses, the more people might buy from them. So, it’s good for business and the planet.
Imagine a small clothing brand. It starts using eco-friendly packaging for online orders. When customers get their packages, they’re happy to see eco-friendly materials. They tell their friends about it on social media. Their friends, who also like eco-friendly stuff, decide to buy from the brand too. More people start buying from the brand because of its eco-friendly packaging. This helps the brand grow and become known for caring about the environment.
Using eco-friendly packaging can make sales and money go up. When people know a business cares about the environment, they like to buy from it more. They feel good about supporting companies that help the planet. By using eco-friendly packaging, businesses can attract more customers. These customers might come back to buy again because they like what the company stands for. This keeps sales growing and helps the business succeed.
Using eco-friendly packaging is a smart move for businesses. It’s not just about helping the environment. When customers see a business using eco-friendly packaging, they like it more. They’re more likely to buy from that business. This means more sales and more money. Eco-friendly packaging also keeps businesses up-to-date with what customers want. It’s not just about following rules. It’s about being ready for the future. So, using eco-friendly packaging isn’t just good for the planet—it’s good for business too.
